一、數(shù)據(jù)模型與決策 (Science of Decision-making)

本課程包括統(tǒng)計學和運籌學兩部分的教學內(nèi)容。統(tǒng)計學是一門方法論的學科，研究如何搜集、整理與分析統(tǒng)計資料以及進行統(tǒng)計推斷的理論與方法。運籌學是依照給定目標和條件從眾多方案中選擇最優(yōu)方案的科學決策方法。

本課程設置的目的是為進行經(jīng)營管理問題的研究和實踐提供統(tǒng)計學和運籌學的方法；為其他有關專業(yè)課程提供數(shù)據(jù)分析方面的基礎；提高學生處理數(shù)字信息的能力；以統(tǒng)計學和運籌學的獨特思維方式對學生進行思維訓練，開拓思路。

This course is comprised of Statistics and Operational Research. Statistics is a methodological discipline that focuses on ways to collect, compile and analyze data from which statistical deductions are often made. Operational Research is the scientific way of optimal decision making given certain objectives and conditions.

The purpose of this course is to provide practical solutions in Statistics and Operational Research in business management while setting up a solid foundation for the students in their further statistical analysis. This course also hopes to help them with data processing and provide them with an oppor tunity of unique and logical mental training as Statistics and Operational Research teaching is origi

nally intended.

課程推薦讀物：

教科書：

1. Anderson, Sweeney and Williams, Statistics For Business And Economics， WEST （影印版）。

2. Anderson, Sweeney and Williams，《數(shù)據(jù)模型與決策》（11th edition），機械工業(yè)出版社，2003。

二、管理經(jīng)濟學 (Managerial Economics)

管理經(jīng)濟學講授企業(yè)的性質(zhì)，是有關企業(yè)的目標與行為的理論。管理經(jīng)濟學是在經(jīng)濟學、決策科學以及統(tǒng)計學的基礎之上綜合發(fā)展起來的。管理經(jīng)濟學吸收了許多經(jīng)濟分析的概念，諸如成本、需求、利潤、競爭、定價、進入策略和市場保護策略等。同時它（管理經(jīng)濟學）也吸收了大量決策科學的內(nèi)容。它把許多經(jīng)濟學家的理論分析和管理者所面對的日常決策聯(lián)系起來，為經(jīng)營決策提供有力的工具和方法。但是管理經(jīng)濟學與微觀經(jīng)濟學有很大區(qū)別。微觀經(jīng)濟學主要是描述性的，管理經(jīng)濟學則主要是規(guī)范性研究（它嘗試建立一系列規(guī)范和方法以實現(xiàn)特定的目標）。管理經(jīng)濟學是學習企業(yè)管理的核心。管理經(jīng)濟學原則對于企業(yè)和非企業(yè)組織注意資源的有效配置、減少浪費有著重要作用。

Managerial economics is supposed to teach you how to deal with the nature of the firm, it is a theory indicating how firms behave and what their goals are. Managerial economics arises by integrating principles and concepts from economics, decision sciences and statistics. It draws on economic analysis for such concepts as cost, demand, profit, competition, pricing, entry strategy, and market protection strategy. It also draws heavily on the decision sciences and provides a link between economic analysis and the day to day decisions managers face. It offers powerful tools and approaches for managerial policymaking.

But managerial economics is quite different from microeconomics. Whereas microeconomics is largely descriptive, managerial economics is largely prescriptive (that is, it attempts to establish rules and techniques to fulfill specified goals). It is at the heart of the study of business administration. The principles of managerial economics play an important role in reducing waste and efficiently allocating resources in nonbusiness organizations as well as in firms.

課程推薦讀物：

1. W.Bruce Allen等著，管理經(jīng)濟學，毛蘊詩主譯，北京：中國人民大學出版社，2009年12月

2. 公司經(jīng)濟學 毛蘊詩主編 東北財經(jīng)大學出版社

3. W.Bruce Allen, Neil Doherty, Keith Weigelt, Edwin Mansfield, 2005, Managerial Economics: Theory,Applications, and Cases (6th ed.), W. W. Norton & Company.

4. Greene, W. H., 2003, Econometric Analysis (5th ed.), Prentice Hall.

5. Maddala, G. S., 1977, Econometrics, McGraw-Hill.Mas Colell, A., M. Whinston, and J. Green, 1995, Microeconomic Theory, Oxford University

三、財務會計 (Financial Accounting)

財務會計是運用專門方法記錄公司過去的交易和事項，并以財務報表的形式將公司的財務狀況、經(jīng)營成果和現(xiàn)金流量等信息傳遞給外部使用者的信息系統(tǒng)。本課程定位于學習者是財務信息的閱讀使用者，將課程重心置于講解會計的基本框架、基本理念和報表結構上，要求學生學習掌握會計核算的基本方法和程序、借貸記帳法、會計循環(huán)的全過程，理解財務報表所提供的信息，通過對財務報表及相關資料進行分析和運用，加強對公司的資產(chǎn)管理，并進行有效的決策。

Financial accounting is to provide a basic understanding of published financial statements to a wide range of decision makers on how such statements may be analyzed in order to draw inferences about the financial performance, position and viability of business entities. This course emphasizes on accounting theories, generally accepted accounting principles, the accounting cycle, doubleentry book keeping system, structure of financial statements, and financial statement analysis. Through studying this course, students will master some basic knowledge of the business language and their ability to critically think over problems will be improved.

課程讀物：Robert N. Anthony, David F. Hawkins, Kenneth A. Merchant, Accounting: Text and Cases, 13 edition, McGraw-Hill, 2010

四、運營管理 (Operations Management)

運作管理是一門以流程為核心，綜合運用各種管理技術來合理組織企業(yè)資源，通過價值轉化，把輸入轉化為輸出，實現(xiàn)以最快的速度 (Time) 、最低的成本 (Cost) 、最好的品質(zhì) (Quality) 、最優(yōu)的服務 (Service)滿足顧客需求的綜合性與交叉性管理課程。本課程旨在使學生能夠掌握不同情景下的企業(yè)運作管理的基本理論與方法，并能運用于實際工作中，解決運作過程的實際問題。

本課程以生產(chǎn)、服務、供應鏈等企業(yè)運作環(huán)境下的運作管理活動為核心，介紹有關企業(yè)運作管理的基本理念，策略與方法，并隨著服務業(yè)的發(fā)展，本課程將逐步增加服務運作，例如醫(yī)療與金融服務運作管理方面的內(nèi)容，以適應服務業(yè)的發(fā)展需要。

Operations Management is a process centered and comprehensive and cross discipline which introduceshow to utilize all kind resources and management technologies to transform input into output, and to satisfy customer with fast delivery, low cost, good quality and service. Through the studying of this course, students can obtain some useful and practical management theories and methods and can use these operations management methods in practice. This course focuses on these operations environment, such as manufacturing operations ,service opera tions and supply chain operations management, as with the development of service industry, this course will increase service operations contents, like health care service and financial operations management content.

課程推薦讀物： (Recommended textbook and references)

1. Operations and supply chain management, Jacobs, Chase Auquilano, McGraw Hill, 12 th edition,2011 (textbook)

2. Service management-Operations, Strategy, and information technology, 3 rd edition, (Reference)

3. Supply chain logistics management, McGraw Hill ,2002 (Reference)

五、公司財務 (Corporate Finance)

本門課程主要介紹公司財務的理論和實務知識。財務經(jīng)理需要掌握實實在在的實務操作，也需要在財務管理理論上下功夫，因為只有對完美理論的真正理解，才會得到樸實的理念，用來指導我們的實踐，也才能做到高屋建瓴。本著這樣的原則，詳細的理論介紹，精彩細致的案例分析都被納入我們的教學課程之中，以幫助同學們建立一套科學思考財務管理問題的方法，幫助他們?yōu)槲磥淼?/span>CFO奠定基礎。這是一種思考財務管理問題方法的課程，不僅僅是數(shù)字的計算和羅列。課程包括概述、風險與估值、資本預算、融資決策、財務規(guī)劃與營運資本管理以及期權及其在公司財務中的運用等六部分內(nèi)容。

This course mainly introduces the theories and practice of Corporate Finance. Financial managers need to grasp the practical issues, also need to work hard on financial management theories. The deep und erstanding of ideal theories could lead to fundamental concepts, which can give directions to the prac tice in a strategically advantageous position. Based on such principles, detailed theory introductions, the delicate case analysis are incorporated into our courses, so as to help students to establish a set of

scientific thinking methods of financial management issues and to lay the strong foundations for their future CFOs. The course is about the methods of scientific thinking on financial management issues as well, not only to compute and list numbers. This course comprises six main sections: Introduction, Risk and Valuation, Capital Budgeting, Financial Planning and Working Capital Management and Option and its Applications in Corporate Finance.

課程推薦讀物：

1. Richard A．Brealey，Stewart C．Myers, Franklin Allen．2011．Principles of Corporate Finance．Tenth Edition．New York: McGraw-Hill International Edition．

2. Stephen A．Ross，Randolph w．Westerfield，Jeffery F．Jaffe．2008．Corporate Finance．Eighth Edition．New York: McGraw-Hill International Edition．

3. 劉娥平編著．企業(yè)財務管理．2009．北京：科學出版社．

4. 劉力編著．2007．公司財務．北京：北京大學出版社．

5. 王化成主編. 2008．企業(yè)財務學（第二版）．北京：中國人民大學出版社．

六、營銷管理 (Marketing Management)

本課程旨在通過營銷管理理論知識的介紹及其在企業(yè)營銷實踐中的應用，幫助學生重點掌握以下內(nèi)容：

a) 營銷管理中的主要概念如：營銷環(huán)境及目標顧客分析、市場細分、目標市場選擇及定位、產(chǎn)品生命周期等；以及營銷管理的主要策略，包括產(chǎn)品策略、價格策略、分銷渠道及整合營銷傳播策略

b) 通過營銷管理的基本理論和具體操作技能的介紹，讓學生形成正確的營銷理念，提高營銷決策技能；

c) 通過課堂講授、案例討論和實際企業(yè)參觀學習培養(yǎng)學生的營銷分析、判斷和策劃能力。

This course introduces the theoretical knowledge of the marketing world and its application in real-life enterprise-marketing. Students taking this course focus on the following knowledge:

a) Understand the main concepts of this course, including: marketing environment analysis, target consume group analysis, market segmentation, market position and targeting, and product life cycle; help students grasp the main strategies of marketing management, including: product strategies, pricing strategies, channel strategies,and Integrated Marketing Communications（IMC）strategies.

b) Provide an introduction to the theory and methods of marketing, develop students’ correct understanding of marketing, and improve their capability in marketing decision making.

c) Improve students’ capability of analyzing, evaluating and planning on marketing via lecture, case discussion and company visiting .

課程推薦讀物

1.Philip Kotler, Kevin Lane keller, Marketing Management , 13th edition, Prentice Hall, 2009

2.Kevin Lane keller, Strategic Brand Management , 3rd edition, Prentice Hall, 2008

3. Michael R. Solomon，Consumer Behavior, 8th edition, Pearson Education, 2008M

4.Graham Hooley, John Saunders, Nigel F. Piercy, Brigitte Nicoulaud, Marketing Strategy and Competitive Positioning, 4th edition, Pearson Education, 2007

七、組織行為學 (Marketing Management)

組織行為學是綜合運用與人有關的各學科知識，采用系統(tǒng)分析的方法研究組織中人的行為規(guī)律，從而提高各級管理人員對員工行為的預測、引導和控制能力，以便更有效地實現(xiàn)組織目標的一門科學。組織行為學的產(chǎn)生與管理科學的發(fā)展有密切的關系，心理學、社會學、人類學、政治學、倫理學與生理學等構成了組織行為學的理論基礎。其核心內(nèi)容包括激勵、領導行為和權威、人際溝通、群體結構與過程、學習、態(tài)度形成與知覺、變革過程、沖突、工作設計、工作壓力等。學習組織行為學有助于加強以人為中心的管理，充分調(diào)動人的積極性、主動性和創(chuàng)造性；有助于知人善任，合理地使用人才；有助于改善人際關系，增強群體的凝聚力；也有助于提高組織績效，改善組織文化。

The purpose of this course is to help you understand how people and organizations function, based on the latest social science research on work, workers, and organizations. The formation of this discipline is highly related to the development of management science. The theoretical foundation of this course includespsychology, sociology, anthropology, politics, ethics and physiology.This course will also provide a practical overview of the field of management and organ izational behavior. Course coverage will include such topics as communication, motivation, change, group dynamics, stress, negotiation, interpersonal relationships, and decision-making.

Learning this course will help the organizations to increase their performance and improve their organizational culture.

課程推薦讀物：

1、 Organizational Behavior Stephen P. Robbins Timothy A.Judge

2、 組織行為學 王永麗譯 人民大學出版社

3、 組織行為學，斯蒂芬·羅賓斯著，中國人民大學出版社

4、 管理心理學，王重鳴著，人民教育出版社

八、管理信息系統(tǒng) (Management Information System)

本課程旨在使學生熟悉管理信息系統(tǒng)的有關概念，了解信息資源管理的基本知識和各種先進技術及其發(fā)展趨勢，引導和啟發(fā)學生有效地利用信息技術，幫助企業(yè)實現(xiàn)管理創(chuàng)新、研發(fā)創(chuàng)新和商業(yè)模式的創(chuàng)新，提升學生借助信息技術獲得企業(yè)競爭戰(zhàn)略優(yōu)勢的能力，以及如何組織企業(yè)員工積極參與及制定企業(yè)信息系統(tǒng)戰(zhàn)略規(guī)劃、開發(fā)、使用和管理維護工作，為學生有效的利用信息技術開展商務活動打下堅實的基礎。

本課程的主要內(nèi)容包括：信息系統(tǒng)革命，信息系統(tǒng)的戰(zhàn)略角色，信息系統(tǒng)與決策，計算機與信息處理，信息系統(tǒng)軟件，信息資源的管理，電子商務，知識的管理等內(nèi)容。

This course intends to let the students know more about the concepts of management information system and attain the basic knowledge of information resources management as well as its advanced technology and developing trend. Through this course, it will instruct students to make use of information technology to help the enterprises approach innovation of management, R&D and business model. Moreover, students will understand how to gain their enterprises’ strategic competitive advantage by means of information technology. Also, they will know how to organize their employees to participate in the process of enterprises’ information system planning, developing, application and maintenance. After all, this course will help the students establish a strong theoretical basis to promote their business by using information technology.The content of this course will contain information system revolution, the strategic role of information system, information system and decision making, computer and information processing, information system software, information resources management, E-commerce, knowledge management and so on.

課程推薦讀物：

1、 Kenneth C. Laudon. Jane P. Laudon, Management Information Systems, Pearson International Edition

2、 Stephen Haag, Management Information Systems for the Information age, China Machine Press

九、戰(zhàn)略管理 (Strategic Management)

本課程旨在幫助學生理解戰(zhàn)略管理的理論視角、內(nèi)容和在中國情境下的應用。在對企業(yè)內(nèi)外部環(huán)境分析基礎上，針對企業(yè)的發(fā)展與競爭定位制訂切實可行的戰(zhàn)略，并將其付諸實施和進行控制。通過學習，掌握戰(zhàn)略管理的理念和實質(zhì)、環(huán)境分析、戰(zhàn)略計劃、戰(zhàn)略實施和戰(zhàn)略控制等內(nèi)容，注重訓練理論和案例相結合的分析能力。

This course is designed to provide students with a deep understanding of strategic management principles, theories and concepts, especially in the Chinese context. During this course, the student will learn how to develop mission statements, assess both the external and internal environments to determine organizational strengths and weaknesses, craft and implement strategies. All materials are designed to provide valuable practical application of learned theories and concepts.

課程推薦讀物：

1. Jay Barney 、 William Hesterly 、李新春、張書軍：戰(zhàn)略管理，機械工業(yè)出版社， 2010 年 10 月第 1 版。

2. Michael A. Hitt, R. Duane Ireland, and Robert E. Hoskisson, Strategic Management: Competitiveness and Globalization (Concepts and Cases), 2007.

3. Jay Barney 、 William Hesterly, Strategic Management and Competitive Advantage: Concept and cases.Pearson Prentice Hall, 2007.

十、管理溝通 (Business Communication)

管理溝通是許多著名中外商學院MBA培養(yǎng)核心課程之一，也是企業(yè)家和管理者培訓的重要組成部分。此課程的目的在于通過模擬各種不同情景來培養(yǎng)學生的口頭及書面的溝通技巧，重點突出理論學習與商務實踐相結合，以塑造新時代優(yōu)秀的管理者。該課程涉及的有效溝通基本原理及實踐，涵蓋了個人與組織的層面。

Managerial communication is one of core courses in the bachelor programs of many significant Chinese and foreign business schools, and it serves as a key training session for entrepreneurs and managerial leaders. This course aims to build on the oral and written communication skills through simulations and cases in various managerial communication contexts. The notion is emphasized that both academic learning and business practices are appreciated for shaping excellent managers in our new era. Some fundamental principles and practices of effective communication are covered both at the individual level and at the organizational level.

課程推薦讀物：

1.Kitty O. Locker, Business and Administrative Communication, 6th edition, China Machine Press, McGraw-Hill, 2005

2.O’Rourke, J.S.,2002, Management Communication: A Case-Analysis Approach, Prentice Hall.

3.杜慕群等編著，管理溝通：中西方文化交融的視角，清華大學出版社 2009年10月出版。

4.康青編著，管理溝通，北京：中國人民大學出版社, 2006。

5.魏江，管理溝通—理念與技能，科學出版社，2001。

6.魯思?本尼迪克特，《菊與刀》，商務印書館，2005年。潘肖玨等著，《商務談判與溝通技巧》，復旦大學出版社，2002年。

十一、商業(yè)倫理 (Business Ethics)

《商業(yè)倫理》課程重點講授“人-企業(yè)-政府-社會”之間的倫理關系，包括兩大方面的內(nèi)容：一方面是商業(yè)行為個體的道德推理和道德哲學的培養(yǎng)和實踐，另一方面則是組織層面的企業(yè)社會責任與企業(yè)公民身份的闡述和履行。

基于企業(yè)的利益相關者理論，本課程將圍繞商業(yè)及企業(yè)實務與主要利益相關者之間的關系展開研討。商業(yè)行為的關鍵外部利益相關者包括政府、消費者群體、社會自然環(huán)境等，關鍵的內(nèi)部利益相關者則包括了股東、企業(yè)員工等。

本課程在講授國際學術前沿的商業(yè)倫理理念、理論、概念框架以及應用方法等基礎上，從“人-企業(yè)-政府-社會”的倫理視角，透視中國商業(yè)情境下的各類倫理關系。通過本課程的學習，學生將掌握解決商業(yè)道德困境的基本倫理推理依據(jù)，鍛煉在國際和國內(nèi)商業(yè)挑戰(zhàn)中的道德決策能力和技巧，尤其是重視學生結合中國傳統(tǒng)道德文化和西方倫理哲學思想，對商業(yè)行為及其關鍵利益相關者之間的關系和利益進行符合商業(yè)倫理的均衡。

講授本課程的方法包括：學生閱讀文獻、教師課堂講授、案例討論、小組分析以及學生個人道德案例寫作。案例討論將選用當今國內(nèi)外現(xiàn)實且具有豐富啟發(fā)性的商業(yè)素材。

This course focuses on the ethical dimensions in the relationships among people (especially business people),business, government and society. Individual ethical decision making and moral developments are based on the ethical norms and moral philosophies. Corporate social responsibility and corporate citizenship are key words to the organizational levels.

In accordance with the stakeholder theory of the firm, this course studies the relations between business practices and their critical stakeholders as well as personal and organizational ethics. The external stakeholders include the government agencies, consumer groups and the natural environment, and the internal stakeholders include shareholders and employees.

The course provides the student with internationally-acknowledged concepts, theories, framework, and methods on coping with people-business-government society relations and applies them to the particular context of doing business in China. It aims to help develop the student’s ethical problem solving and decision making skills in dealing with social challenges for both multinational and domestic companies in China. It emphasizes that the student work smartly and creatively in balancing the firm’s and its stakeholders’ interests.

The course deploys a variety of learning techniques such as readings, lecture, case discussion, team projects, and individual case writing. It especially uses up-to-date, salient business cases in China and around the world.

課程推薦讀物：

1. 企業(yè)、政府與社會

2. 企業(yè)社會責任

3. Cases in Leadership, Ethics and Organizational Integrity，Lynn Sharp Paine著，東北財經(jīng)大學出版社

4. BUSINESS ETHICS——Concepts and Cases，Manuel G. Velasquez 著，北京大學出版社儒家管理哲學

5. Buchholtz and Carroll. Business and Society. 7th ed. South-Western Cengage Learning. 2008.

6. Madura, J. Business Ethics and Social Responsibility. 4ed. Posts & Telecom Press, China. 2007. (Available at bookstore) (Referred to as M)

7. Steiner, G.A., and Steiner, J.F. Business, Government, and Society. 11e. McGraw-Hill Higher Education. 2006. (Not available at bookstores, but a few copies available at the University Library) (Referred to as SS)